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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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ROHIT RANJAN 11 years 7 months ago

Village ke pradhaan ki online detail sarkaar ke pass ho aur. Village ko milne wala kharch gaon ke bahar ek bord pr likha ho. Jo kaam ho chuka ho us pr tick ka nisaan ho aur jo kaam bacha h use kab to pura karna h . Date line bana kr village ke bahar lagaya jai . Jissi ki har gaon wala pradhaan se ya BDO se report maang sake. Na dene pr us pr karwahi ho.

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sham sunder 11 years 7 months ago

Reg/DeCongestion of Delhi/Agencies DDA,LDO,MCD,Cantonment Board,NDMC,Railways,Defense R required 2 headed by one 2 take fast decisions 4 exchange,swap etc .For redevelopment of New Delhi Railway station we dont need help from any foreign agency we have number of engineers who can do it.More over we need to spread the starting and terminating stations to other stations like Shakurbasti etc where enough space is available.

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Suyash Kumar 11 years 7 months ago

Online profile of each Indian national should be developed. This is to serve the requirement of documents at various locations and institutions. This way we could eliminate the delays caused by KYC and various documents verification process. This might work on model of smart cards with OTP based verification to be used at all govt offices where POS kind of device should accept the application from card only.

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Reeta Choudhary 11 years 7 months ago

Good governance cannot be delivered by articles, contests and symposiums. It has to be inculcated in us. My suggestion to the government is to form groups of school children in each school that monitors the running of school, as in 1. Efficiency of teaching staff (seminars to enhance their capability) 2. Cleanliness and hygiene ((toilets) 3. Sports and games 4. Inter-school, inter-state visits for all round development Why not make goodness in every field a way of life. Reeta Choudhary

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Sachin Ambaskar 11 years 7 months ago

first develop the software in all regional language to educate digital marketing to all age groups

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RAMESH CHANDRA MAHESHWARI 11 years 7 months ago

All Octogenarian pensioner-beneficiaries of CGHS and their spouses (irrespective of their age), must be placed in the Private Ward category entitling them to Private Ward facilities in all the Govt. and CGHS empanelled Private Hospitals, nursing homes etc.

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ARAVAMUDHAN PC 11 years 7 months ago

But how does Govt. arrive at taxing these e-commerce sites that attempt to sell mostly imported stuff at rock-bottom prices? In real world, we have multiple regulations, including Competitive Commission, State & Central tax-set-ups to go thro' books with a magnifying glass! Do Snapdeal, Flipkart websites for example submit themselves to established auditing/ markt. regulations/ after-sales services keeping-up to warranty clauses? IF NOT it is violative of all Consumer protection Laws. REGULATE

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Ramachandra Navale 11 years 7 months ago

[2/2] 2. Link post offices with web-centers for goods transport activities. 3. Utilize schools/web-centers for information sharing & data collection on local product markets.

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Ramachandra Navale 11 years 7 months ago

[1/2] Hi, I just went through the course outline for digital marketing booklet. It's wonderfull initiative for digital India in consumer segment. Thanks for the initiative. I have few thoughts for it's initiation in rural area: 1. Web-Centers, Gaming Centers are common in rural areas too these days for providing the link between common man and IT utilization. Liverage these centers for promoting, training eCommarce for buying as well as selling through eCommarce. [1/2]

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LAXMI PRASAD BODA 11 years 7 months ago

It is important to earn a degree from a marketing school to ensure you have the proper background knowledge upon which to build your career. To learn more about how a marketing degree can help you build a successful e-commerce marketing career, request information from schools offering marketing degrees today.

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