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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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Showing 470 Submission(s)
Bhaveshkumar Patel
Bhaveshkumar Patel 11 years 7 months ago
Suggestion for creating digital marketing course content must have marketing development ability so it has dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can conversant like listen and respond faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers.
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Sougat Mohapatra
Sougat Mohapatra 11 years 7 months ago
It is very easy these days for a person to buy things online through Internet. But there are some e-marketing companies who do not show transparency and accountability for their products, amount & quality of the product. In this regard strong legal steps should be taken against them.
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Jagadish Birkodikar
Jagadish Birkodikar 11 years 7 months ago
Income tax jurisdictions need to be revamped. There are lot of issues to be adhered regarding Income Tax jurisdiction allocation. Allocation according to state shall be discarded and shall be reconstituted as per distance. Because for a person who is resident of "Bidar" may prefer to go Hyderabad instead of Bangalore because it not only costs him dearer but also distance wise not feasible. Karwar ITO jurisdiction shall be joined to Goa. Discussion in this regard before allocation is needed.
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Manaswini Parida
Manaswini Parida 11 years 7 months ago
Artisan community from rural area can form large groups with one person (learned teacher etc.) handling the online marketing stuff. Such coordinators (IT learned) must be officially provided by state govt. on request from village panchayats for local artisans.
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Manaswini Parida
Manaswini Parida 11 years 7 months ago
The NIELIT course is missing on one aspect, blogs. The course should also teach students how to create blogs in google and use it to market their craft and use it to update their new creations. Food blogs are one good example that are source of income for many. Although the course is marketing based still entrepreneurs should be guided on legal issues associated with internet usage, plagiarism, knowledge on PC essentials on product type to market such as PC memory for videos,painting etc.
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mani jana
mani jana 11 years 7 months ago
dear Modiji my mother Mrs. sharadhamani is living with me she is aged 95 she is following you closely through TV and news paper she is an intelligent women she is always telling me that you are a good person please dont disappoint her india has faith on you can you a write e mail to her through my email id boismani@gmailcom
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mani jana
mani jana 11 years 7 months ago
agricultural is a losing profession because of middle man huge profitting. government should consturct warehouse and web portal for producers directly use of their marketing rather depending on givernment procurement
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ALKA MAINI
ALKA MAINI 11 years 7 months ago
Respected Modi Ji in my views media must have some limits in showing the programs regarding our security plannings and the equipments we are purchasing and their features and capacity.
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