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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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ANKUSH BHARDWAJ 11 years 5 months ago

WE JUST NEED TO PROMOTE OUT ITEMS TO GLOBAL LEVEL. WE NEED TO GET THESE THING OUT FROM LOCAL TO GLOBAL. WE NEED TO EXPOSE THESE ARTIFACTS TO THE PEOPLE. WE NEED TO REDESIGN IT. WE NEED TO MAKE IT ACCESSIBLE TO PEOPLE ALL AROUND.I HAVE SEEN PEOPLE STRUGGLING TO FIND SHOPS TO BUY HANDLOOM ITEMS,THUS WE NEED TO BRING IT TO THEM. GOVERNMENT CAN MAKE ONLINE STORE,A GOVERNMENT STORE WHERE THE HANDLOOM MAKERS CAN SELL THEIR ITEM. WE CAN TEACH PEOPLE WHO R INTERESTED TO LEARN THIS HANDLOOM TECHNIQUES...

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shravan kumar mishra 11 years 5 months ago

One More thing we can take help from the spiritual Gurus as well because people love and trust them blindly.This will help a lot...

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shravan kumar mishra 11 years 5 months ago

5. Malls should be bound to have some reserved space for Khadi and Apparel business houses must be bound to have some % of business in khadi or handloom.Govt must support the action with SOP. We should go through the raised questions and points and needs to be checked what all can be implemented and executed...Although there can be various other answers as well which should be derived in a group discussion of business leaders and marketing Gurus..and fortunately our PM is one of them..Thanks

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shravan kumar mishra 11 years 5 months ago

1.Who are the potential shoppers? 2.communication of Features- why one should buy 3.Documentary movie or Ad with a Brand Icon or youth Icons and telecast on the channels which is seen by the potential buyers. CRICKETERS SHOULD BE BOUND TO DO THE DOCUMENTARY.SOME TAX SOPS CAN BE GIVEN TO THE ICONS. 4. Mall presence is must, A group can be formed and it should be backed by Govt subsidy only for 1st 5 years. The Mall can be given some benefit which promote khadi. Other points to be continued..

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hrishabh Markad 11 years 5 months ago

Handlooms like 'khadi' should be privatised and marketed worldwide to improve sells, shops should be opened in shopping malls and airports

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Bharat Sanyal 11 years 5 months ago

Handloom weaving can be improved by bringing in product design engineers that can improve on the mechanism. Each market/country is unique. You cannot make a product/yarn & expect it will work in all markets. Curtains/window sizes/wall hangings/custom weave all factor into a purchase. No sale/no money. Allow clients to send electronic product requirements. Standardize all raw materials used with specifications-for uniformity of design/quality. Show products by developing site like Etsy 4 clients.

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ASHOK Verma 11 years 5 months ago

Handloom weaving is a labour intensive occupation spread throughout the country, mostly in rural areas. The handloom sector employs more than 43 lakh persons in weaving and allied activities. The handloom sector has a unique place in the Indian economy and plays a vital role in terms of providing employment, cloth production and value addition while at the same time preserves India’s rich cultural heritage. The sector accounts for approximately 15% of textile production and makes a significant c

How to promote Indian handlooms as a brand and to ensure quality products to the consumers.pdf

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Shivakumar hosmane 11 years 5 months ago

Brand name is one of the most attracting criteria to ensure quality of the handloom. and maintaining of certification for assurance of quality is creating the good impression in the customer mind. also Approved MRP'S from supplier helps people economy.

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yatish parihar 11 years 5 months ago

a small advice in apparel designing.

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Kavit Passary 11 years 5 months ago

we have a hige export market for our indian creative handloom but not the regular handloon which has become a matter of past. but for the export market stitching quality should be very good. which we in india have not learnt as we have chalta hai attitude. we need to have seperate classes for stitching in all the fashion institutes and should promote no chalta hai attitude towards quality

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