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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)

Dhananjay singh 11 years 5 months ago

Har ek saal school 14 thousand rupees Re-addmission ke naam pe fees school kyu leta ? Iss taraf bhi sarkar ko dhayan dena pare ga ? In this modi ji you want to take Quick action ! Please

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Bhrigunath Chaurasia 11 years 5 months ago

To making handloom a brand we have to Play with the new fashion, new designs. if possible we can blend some other fabric also, we can use some new processes on the products for making user friendly and comfortable like others doing in the industry.we have to increase the reach of handloom for that we to hire some celebraties for branding..can arrange fashion shows, and create awareness about the same...

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POONKUZHALE KULASEKARAN 11 years 5 months ago

REACH THE AFFORDING : THE HANDLOOMS IS TO BE MADE THE CHOICE OF THE URBAN COMMUNITY. THOSE PRODUCTS CAN BE SOLD TO THE GOVERNMENT OFFICES,CLUBS ,ETC. SELLING THE PRODUCTS THROUGH ONLINE.

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Bhrigunath Chaurasia 11 years 5 months ago

सबसे पहले हैंद्लूम इंडस्ट्री को आधुनिक बनान पड़ेगा,नइ डिजाईन्स एवम नये डिजायनर्र्स को जोड़ना पड़ेगा। इसकि पहुच को आम आदमि तक बधाना पड़ेगा। अगर हम नयि जेनेरेसन को इससे जोड़ पाये, किमतो पर नियंत्रण रखे और पर्याप्त ब्रान्दिंग करें तो निश्चित तौर पे इसका विकास होगा।

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Ramkirpal Singh 11 years 5 months ago

Banjar and wasteland in the country should be developed as economic zone to spare agriculture land. Industries may provide employment but by reducing entire families jobless. Resultant decrease in food production merits analysis. Balanced option-land for infrastructure, schools, hospitals for villages should be acquired wherever required; for industries use Banjar land, wasteland and public land; no restrictions for defense. Aim policy at balanced development of agriculture and industry.

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Tapasya Bajpai 11 years 5 months ago

Handlooms can be made a export brand and quality should be matched with price. Our Government is already blessed to handle such issues in the best manner. We are thankful to have a platform to put forth our ideas.

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Ramkirpal Singh 11 years 5 months ago

It is time a 'NATIONAL ASSEMBLY OF FARMERS' is formed to go into their problems, needs and development and interact with the government. The government may float the scheme and appoint experts to help the farmers in formulating rules and procedures of the forum. There are number of self appointed representatives of farmers with no vision or voice for the entire community.

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kishore D 11 years 5 months ago

CREATE A GOOD TAGLINE AND GOOD PROMOTION IN e-COMMERCE WEBSITES AND IN PRINT MEDIA ASSURE PERFECTLY THE QUALITY AND PRICE TAGGED TO IT SHOULD BE MATCH WITH QUALITY.. PRODUCE HIGHLY QUALITY PRODUCTS WITH OUT COMPROMISE AND THERE SHOULD BE A SPECIAL TEAM FOR QUALITY CHECKAND SELL IT WITH GOOD MARGINAL PRICE ARRANGE ONE STALL FOR EACH CITY WITH THE NAME OF "ART OF HAND" WITH GOOD MAINTENANCE I THINK THESE ARE THE ENOUGH STEPS TO REACH A PROFITABLE TARGET.

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Komal Aansh Kamal sharma 11 years 5 months ago

I blessed to give a niti to a man who is avatar of Vishnu in this kalyug, and I've many privacy which I can't mention in social sites, HINDUSTHAN will be ruled by two person only ,golden age has started no one will be poor in Hindusthan. I need to set free our lords who is under captured of Islam ,the day will come when Islam will grant that they did how much of wrong , if I can't come up on time then Islam will vanish everything so times goes in oda hand for a disaster I would lyk to meet you

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Gautam Vijay 11 years 5 months ago

Few Suggestions: - 1. Promote the production of handlooms by providing subsidies and more incentives 2. Target low and middle-income countries to export our stuff and create market 3. Provide support in establishing manufacturing plants 4. Aggressive efforts to bring the art from villages into the cities 5. Include such skill sets into courses in ITI and other institutes.

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