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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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SANDEEP KULE 11 years 4 months ago

Skilled workers are plenty, know how is also available.But only problem is to MARKET the product. Handloom, garments is related to fashion.We can request Citizens to buy khadi as a national interest, but it would be a "Donation" based growth and will not last so long. The better solution is the attractive packaging. Most imp is , in India the trend setters are bollywood stars. If in some way we can tap those stars to promote handloon on screen or off screen then it can grow this sector...

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gopal_1 11 years 4 months ago

Add the handloom products in online market so people will buy it and also make an creative add to the product

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Shashikant Kumar 11 years 4 months ago

1. start India Handlooms brand with hallmark for genuine product(we can think of any brand name) 2. organize exhibition across the world to spread the awareness. 3. Create an e-commerce platform to sale the handlooms product and advertise it. this way we can reach to the urban population. Tie up with courier company to get it delivered at door. 4. give tax/service tax exemption on handlooms product.

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Capt Gaurav Sawai 11 years 4 months ago

Launch Gandhi-Ashram`s products as a brand world-wide. promote new western designs with same fabric quality. Revise the brand name and tag it (example: ELEGANT, a product of gandhi ashram). Open stores in mall`s.

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shweta kapadi 11 years 4 months ago

like when i last travelled to bhuj, i could showcase to my friends how, when and where the beautiful pieces they saw at delhi haat came to be created.. like in the crafts parks called "Khamir" where artisans, designer, retailers, all came to gather to create this magical experience of buying indian handlooms and block printed fabrics.. like we need malls/stores to sell manufactured goods..we need these live experience centres to promote handlooms..

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rahul polawala 11 years 4 months ago

The government can pass the rule and make compulsory in every School , there will be an event of making handlooms at every semester.After using this handlooms people can understand the quality of it and attract towards it.And If Mr Prime Minister says one time, It will sure been a brand.

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shweta kapadi 11 years 4 months ago

Handlooms is a way of life..labour of love and hardwork..it cannot be treated like goods manufactured in factories by machines..because lets face it..handlooms cannot and should not match the speed of machines.. one way to promote handlooms/ handicrafts is by taking the customer through the experience of making it..Only when one understands and sees the amount of care, vision and creativity a craftsman puts into the woven piece, only then will he really value the handloom piece..

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rahul polawala 11 years 4 months ago

First youth of the country must be given knowledge about the handlooms and how can we use it in a proper way in our daily life. Organization can be made which give knowledge and uses of handlooms. This organization may have number of members . It can arrange seminars in each city as well as in each area of the city so that the people can understand the the advantages of it . We can give handlooms as very reasonable prize so that people attract to buy such things .

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PRAMOD KUMAR 11 years 4 months ago

In country and as well as abroad in the month of August rakshbandhan lot of demand is of indian silk rakhi and with the help of skill development program poor women of Gonda U.P are able to prepare lot of silk handicrafts including silk rakhi if they are well connected with online trading or if ther are connected with silk rakhi prodcers companies all silkwor rearers who produce silk cocoon can also make good silk handicrafts from bad and defective cocoons . Thus ths may give an opportunity

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ARUNI TRIVEDI 11 years 4 months ago

All handloom centres in India are in old towns and cities with poor infrastructures. so the govt. can established Apparel Parks with all modern facilities and residential colony to shift weavers optionally in this way the old towns/cities (congested) can be given a facelift, like city of Varanasee.

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