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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Hariprasanth G 11 years 4 months ago

Please promote it among the Indian youth working in IT and other sectors to make it 'the' thing. Once these are talked about online then for sure the whole of India will pick it up.

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CHINTAMANI SWAIN 11 years 4 months ago

I think all the employees of central Govt. and State govt. must buy at least one Handloom products and and Govt. add this value the income tax deduction under Section 80 C. I just give an example if govt not added the deposit of the POST OFFICE A/c under deduction site no one can deposit more than amount in post office so if this type of steps have taken by the govt. handloom products sale more and more.

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vikalp mishra 11 years 4 months ago

Hon. sir, its very simple uniform in all PSU and Govt department must be made in Indian hand loom rest marketing will be automatically done without any extra expenditure, also sale of Indian hand loom will be increased too much

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SAI BABU PUPPALA 11 years 4 months ago

Request or Post appeal to all Central and State govt. Employees to Support Handloom Products by buying atleast 1 item of their Choice once in a Year. Ensure that a mobile store is arranged and parked on specific dates at their respective office premisis, Preferably any one day from 1-10th of a month twice a year. Ensure that a Reminder reaches to their office at least 3 days prior to the vist by Mobile Store.

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SIVAKAMI ARUMUGAM 11 years 4 months ago

We can have a HANDLOOM DAY nation wise and request all the colleges to conduct it. As lots of colleges are having sarees as their dress code this will have a very good impact on the youngsters. We can even conduct Handloom fairs frequently with proper publicity wide television, online and print media.Proper Channel Media Advertisement for Handloom material and Sarees also will help. Because Hand woven dress materials and sarees are INDIA's Pride. We will have to take the right steps save it.

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Romil Mehta 11 years 4 months ago

Use of e-commerce. Free online registration for sellers with description of goods highlighting the significance, online bidding with minimum pricing, delivery service from seller to customer, A warehouse for storage regionally, A creative team to analyse the goods and assist the sellers in valuation. This will lead to creation of jobs and reach more customers. Regional Mela during tourism period where only registered craftsman are allowed to showcase their products and boost tourism.

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Mallesh Reddy 11 years 4 months ago

Create awareness and open e-retail services where consumers can directly look and purchase the product rather than having 3rd parties.

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SANDEEP KUMAR KHATKER 11 years 4 months ago

A fair is organised in every season in which only all Indian handlooms makers should get registered, also got chanche to sell and advertise their product. its the best way to advertise it.

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