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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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ajey gupta 11 years 5 months ago

सर जी आप को किसान /व्यापारी /मजदुर सभी ने मिल कर पी एम चुना ----सभी के हक़ की बात आप को समझना है किसी भी निर्णय लेते समय ये ध्यान देना होगा की किसी के साथ अन्याय न हो तो विकास के लिए भूमि अधिग्रहण बिल में संसोधन करना जरुरी है परन्तु सेना /कॉलेजों, अस्पतालों, रेलवे आदि सुविधाओं का विकास को छोड़ कर एनी किसी के लिए सरकार भूमि अधिग्रहण नही करेगी जिसे व्यवसाय करना हो वो बाज़ार मूल्य पर खरीद करे साथ में बड़ी परियोजनाओं को परियोजना पूरी होने की अवधि की आवश्यकता होती है। परमाणु ऊर्जा संयंत्र को पूरा करने क

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Dhananjay singh 11 years 5 months ago

we all know that study has became importanat for the sudents. And in every new class fees price became coster. The student is already in the school So, why sould we the ''Re-addmisson ''? Yes , in Jharkhand it has been taken always . So, we shold take an action quickly

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sankar baitharu 11 years 5 months ago

12.gov.shuld quickly impliment electric bus in busy area to alround development.

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a s 11 years 5 months ago

kripya majithia wage board ki recommendations ke bare me kuchh action lijiye..... jaisa ki mananiya supreme court ne bhi kah diya hai ki media houses ko inhe lagoo karna chahiye ... phir bhi media houses lagatar avmanna me lage hue hain... aur halat ye hain ki media persons ko zarooratmand ki tarah phir se court ke chakkar lagane pad rahe hain.... kya hamari sarkar hamare liye na hokar in corporates ki madad ke liye hai......... hona to ye chahiye ki sarkar apni taraf se sari baton ka sangyan le

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Narendra Joshi 11 years 5 months ago

Sir, recently I was asked to apply for DIN ( Ministry of Company Affairs ). I got different advice from different people. Our advisor tells us that FAQ on MCA website are old and guidelines have changed. I had read that you wanted remove the system of attestation etc but I am now told to visit Indian embassy to get my documents attested ( website says self attestation will be enough ). Please instruct ministry to simply process. I would suggest a discussion panel on removing such red tape!

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Gopal Joshi 11 years 5 months ago

Start with an aggressive campaign.. add some charity cause with each purchase.. A club could be made of the buyers and a get together with your precious presence could be an effective booster for the middle class people to see you.. lots more could be work out..

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DHARMPAL CHAUDHARY 11 years 5 months ago

sir you are joining the people like bad leaders those are hated by our peoples it will e affect onyour political carieer why you also doing bad works like back supportto leaders like manjhi and kiran bedi you aredoing it in the same way of congress itwill destroyed u and our party bjp i think youcan understand me thank u sir and stop akhilesh yadav

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KANHAIYA LAL 11 years 5 months ago

Sir, Recently I appeared for ACIO II EXAM conducted by MHA .I was thinking that the examination would in digital form. Because MHA is not a small ministry,but it was in manual form.I hope the next exam would be in digital form to save tons of papers.

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PAWAN THAKUR 11 years 5 months ago

Our handloom products are famous worldwide but there are other products with similar features and cheaper range as a substitute. The quality lovers want to spend, but can not afford something duplicate in the name of original. Such as Pashmina Shawl, Chikankari Sari, Benarasi sari etc. We may have a universal brand for Indian Handicraft as a symbol of quality product, necessarily available on export consignment, as well as authorized retail outlets.

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shikha gulati 11 years 5 months ago

Dear Mr.Modi Greeting from neeva!!!! Promoting indian handlooms as a brand is an excellent idea,as i think that indian handloom sector has its own traditional excellence of its craftmanship.we have been doing this from generation to generation since ancient times when fabric was woven into rich.I believe complete overhaul of existing schmes and approach to these issues will help quality products deliverance to the consumers.Policy frame work and handlooms should be brought into this matter.

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