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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)

Ruma Shukla 11 years 5 months ago

1. Under make in India program initiated by government, handloom shall be promoted. 2. It has to be promoted in International markets. 3. The handloom weavers in different part of country shall be registered and policy of pricing shall be made us a corporation. 4. Quality control measures in manufacturing segment shall be used for branding. 5. Research on designs and textiles must be promoted. 6. registration will also help in consolidating marketing efforts.

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ARUN KHEMKA 11 years 5 months ago

To attract youth for patronising Handlooms it is proposed to open Modern Store and keep the prices compatible for some time.

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VINOD KUMAR CHAUBEY 11 years 5 months ago

Dear PM Sir,Rain water harvesting and plantation should be linked with income tax rebet.So many Indian Home have scope in Rural India.Most of the the Indian sevice class family land is un used,as they have shifted in their city NESTS.For Tax saving they will look back to Native undevided land for plantation/water shed.There should be defined NANO model land scheme linked with income tax.These are the points We can devote our life.

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VINOD KUMAR CHAUBEY 11 years 5 months ago

One suggestion on Greean India,--To promote plantation--There should be an sheme on tax saving/rebet on plantation and nurshing on plant upto 5 years,I am sure at least Indian service class will be happy and start plantation to save tax.Those who are not having land,they may be promoted to pocure and do plantation.This the idea to save our mother earth by increasing Income tax limit for Plantation.

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VINOD KUMAR CHAUBEY 11 years 5 months ago

Dear PM Sir,As per my analysis of Delhi election loss is school Admission problem of children in DELHI.You can collect data on child education expenditure by Indian Lower-middle class family.Our whole education system upto class 12,is dependent on private schools.They are sucking money Rs 30000/ to 1 lack per year.You can work out amout for two child.{2*12*(Months)*12(years) lacks Now education is heavy weight burden than BETI KI SADI.Only solution is to promote govt schools.

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Syed Dastager 11 years 5 months ago

Why central govt servant traveling in India and Abroad needs to book their ticket through Balmer Lawrie and Ashok Travels, when they are charging more than Air India directly. Govt has look for this issue.

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pintu kharol 11 years 5 months ago

I am physical handicap and I am graduate by English literature and B.eD . I am facing problem to find the Govt. Job In Rajasthan.

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VINOD KUMAR CHAUBEY 11 years 5 months ago

Dear PM Sir, I have one suggestion in my heart for Indian railways financial health as well as help to common man for rail travel.There should be A RAIL BANK.Any one can open account to deposit money considering yearly journey plans and expenditure.Members should have facility to deposite more money for 2 to 3 years plan or beyond that also.Considering someone may be interested to gift CHARDHAM YATRA for his parents after 10 years,and want to start a reccuring today will small sum.

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Rajesh Ramchandani 11 years 5 months ago

Watch 16 year old junior college student giving budget 2015 suggestions to the finance minister, as a spokesperson of a firm. http://youtu.be/Fh41o-DpGO0?a

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Ritwik Saha Prityartham 11 years 5 months ago

Indian hand looms are very rich and varied in their presence. We have ample designs and varied products and stock in order to export our products. But organized efforts lack and so do the orders of export. The govt. needs to channelize the whole range and inculcate deep marketing and fundamental marketing techniques need to be developed. Apart from that subsidy and aids and various program and fairs to help the producers should be taken as a task. Different expo's inviting foreigners and rebate.

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