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Department of Consumer Affairs

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Suggestions regarding action that citizen can take against Misleading Advertisements

Start Date :

Jan 01, 2015

Last Date :

Jan 24, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Any consumer movement can be successful only with the whole-hearted participation by the consumers. All the citizens of the country are consumers in one way or the ...

Any consumer movement can be successful only with the whole-hearted participation by the consumers. All the citizens of the country are consumers in one way or the other. The citizens, therefore, is expected to be pro-active in identifying misleading advertisement, suggest effective measures to tackle such advertisements and are also expected to offer out of the box ideas so that the movement against misleading advertisement can really picks up the desired momentum.

Suggestions are invited regarding action that citizen can take against Misleading Advertisements.

The last date for submission of your comments is 23rd January 2015.

For more information on Misleading Advertisements: http://cdn.mygov.nic.in/bundles/frontendgeneral/pdf/brief-on-misleading-...

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Anuradha Dharmadhikari 11 years 2 months ago

advertisements are in Hindi or in regional languages also. but often it is seen that they finally speak the terms and conditions in English, that too, very speedily so that nobody knows what they speak... for example "Mutual Funds are subject to market rates....." ..they just fulfill the legal requirement like writing :Cigarettes are injurious to health".. which has practially no use. Why they cheat poor investors? such adds should be taken due care of and be made a punishable offence.

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kuldeep mittal 11 years 2 months ago

FURTHER THERE SHOULD NOT BE ANY ASTERIX BELOW SHOWING TERMS AND CONDITIONS APPLY. IF THERE ARE TERMS AND CONDITIONS THAT MUST BE SHOWN IN AD ITSELF. OTHERWISE THERE SHOULD NOT BE ANY ADVERTISEMENT ON THAT ASPECT.

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kuldeep mittal 11 years 2 months ago

THERE MUST BE SOME RECORD OF ADVERTISEMENT WITH SOME AGENCY. SO THAT THE PARTICULAR AGENCY/COMPANY CAN BE PROSECUTED AND PENALISED IN CONSUMER FORUMS ETC. THERE MUST BE SOME LAW WHICH PROVIDES FOR COMPENSATION FOR WRONG ADVERTISEMENT.

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ANKIT MOTA 11 years 2 months ago

their should be review committee like the CENSOR Board to review advertisement in respect of certain categories. including all categories would increase corruption and reduce competition

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atanu ray 11 years 2 months ago

advertisement must be clear for viewer.their have no such microletter by which viewers will be mislead.gov must make rule for that.

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atanu ray 11 years 2 months ago

Advertisements is a great eyewash for viewers, in where they mislead themself with all knows.If we doesn't want to mislead no one can fraud us.Beside that we must aleart ourself about product.If we think that the product , which we want to buy , is not uptodate to mark of necessary , don't buy it.

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Aaditya Rathod 11 years 2 months ago

Crowd-sourcing is the Perfect Solution. Review and Ratings website. Where any customer can rate and review the services. Such rating is more powerful and effective than any govt approvals. Its immediate, it works and its easy to implement. Whether fraud doctor or anyone else - Reviews bring accountability.

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NAGARAJAN L IYER 11 years 2 months ago

Advertisements should be rational in their claims. Whenever some thing like a detergent or washing machine is promoted showing all grease / oil / mud getting cleaned by machine /deregent, the viewer is likely to be cheated. Ask them them to run a small clip saying "all the claims are not be true".

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Sangeetha Subbiah 11 years 2 months ago

The citizens could lodge the complaint in the http://ascionline.org/ (The Advertising Standards Council Of India) site to report it to the respective authorities.

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Sanjay Chaudhary 11 years 2 months ago

No government can control machinery of advertising , what we can do is to make customer more & more aware & empowered with almost complete knowledge through various channels of communication about fake/fraudulent advertising & active about reporting such events so that others can be prevented from taking same risk .

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