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Department of Consumer Affairs

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Suggestions regarding action that citizen can take against Misleading Advertisements

Start Date :

Jan 01, 2015

Last Date :

Jan 24, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Any consumer movement can be successful only with the whole-hearted participation by the consumers. All the citizens of the country are consumers in one way or the ...

Any consumer movement can be successful only with the whole-hearted participation by the consumers. All the citizens of the country are consumers in one way or the other. The citizens, therefore, is expected to be pro-active in identifying misleading advertisement, suggest effective measures to tackle such advertisements and are also expected to offer out of the box ideas so that the movement against misleading advertisement can really picks up the desired momentum.

Suggestions are invited regarding action that citizen can take against Misleading Advertisements.

The last date for submission of your comments is 23rd January 2015.

For more information on Misleading Advertisements: http://cdn.mygov.nic.in/bundles/frontendgeneral/pdf/brief-on-misleading-...

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Showing 616 Submission(s)

Rajesh Lohar 11 years 2 months ago

Advertisements maker and viewer both are the part of the society so it is the responsibility of Government to take care interest of both. System of Advertisements making should be more Transparent. If any consumer think this add not correct for the particular product he/she can complain very easily and what is the out come of it should be broadcast every where in electronic media and print media.

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Adarsh Kumar Agrawal 11 years 2 months ago

There should be a web based central depository, freely accessible by public, wherein a back-up justification & basis (including documents supporting the claims made in the advt.) must be filed before any advt. is released, print or media. No approval to be required but a simple filing number to be generated which should be shown in the advt. The same depository should also allow complaints filing and action should be initiated against the advertiser for misleading/wrongful advt. if found true.

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VIJAY SHARMA 11 years 2 months ago

Sir a limit may be fixed for incurring expenditure on advertisment say 1% or 1/2% of value of item may be spent on advertisment.% of exp made on ADvertisment should be mentioned on packing.

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VIJAY SHARMA 11 years 2 months ago

Sir Whole Sale price and retail price of item must be given in every Advertisment. Kindly make a rule.

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s santan kumar 11 years 2 months ago

Advertisement is meant to deceive buyers. If we broadly analyse the data which company or sector influence most with bogus advertisement, It would be Telecom sector. No one precisely confirm whats real benefit one has using 2G, 3G, 4G despite paying huge bill the broadband connection using term ULTRA WI-FI extra, perhaps company can justify their stand but a user can't. I had the horrific experience in past still having and planned not to engage again with such bogus usher

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s santan kumar 11 years 2 months ago

Advertisement is meant to deceive buyers. If we make the analyse the data which company or sector influence most with bogus advertisement, It would be Telecom. No one precisely confirm whats real benefit one has using 2G, 3G, 4G despite paying huge bill the broadband connection using term ULTRA WI-FI extra, perhaps company can justify their stand but a user can't. I had the horrific experience in past still having and planned not to engage again with such bogus usher

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SUBIR DEB ROY 11 years 2 months ago

Advertisement is an art of creating image on buyers.It changes the psychology of the buyers.It win the heart of buyers.While see the advertisement we must evaluate actual value of the commodity or services not the price.Always we keep it our mind that we are not apart from the society but also the part of it.So to BUILD THE nation we must develop the advertisement like humorous cartoons,attractive photographs but remember it not a false slogans.People come here to get advantage of its utility.

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aviral chitkara 11 years 2 months ago

To improve the scenario it should be make mandatory for companies to show their pricing in every commercials or ad they put anywhere, at least of a segment of their products

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Nitin Runwal 11 years 2 months ago

Any product that does not contain the natural ingredient like lemon/milk/kesar/ Sandalwood should not be allowed to show the photograph of natural lemon/milk/kesar/sandalwood on the product as that misleads the consumer . This misrepresentation is intentional on part of the brands to mislead . Government should intervene immediately

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Dr Swapan Kumar Banerjee 11 years 2 months ago

Most companies advertise their products with blatant lies. A cheap detergent advertise: Buy our detergent and get a scooter or a car. They conceal that it's a lottery. Health drink deceive parents that their product will increase memory and height -- a blatant lie repeated throughout the day, for months. Model in white apron pretend to doctors and recommend things. Medical council must stop this game. Many more..

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